Nunawading, Melbourne

9k followers

Women-owned

Welcome to Elora By Lenore!

I’m Lenore, mum to Elora, lifelong stitcher, and the hands behind everything you see here.

I left my busy teaching career to spend more time with my girl. After she was born, I experienced severe postpartum anxiety and the thought of leaving her felt impossible. To help support our family while staying home with Elora, I started a small Instagram page and began selling custom embroidered pieces.

I was blown away by the support. My pieces regularly sold out, and I spent many late nights stitching orders by hand to keep up with demand. What started as a small creative outlet quickly grew into something much bigger than I ever imagined.

As both a teacher and stitcher, creating DIY embroidery kits felt like the perfect way to combine my two passions. I love helping others learn, and these kits allow me to teach embroidery step-by-step from the comfort of home.

More recently, I’ve expanded into in-person Stitch & Chat classes, where I get to bring together people who want to slow down, learn a new skill, and enjoy the simple joy of creating with their hands. Watching complete beginners gain confidence and leave with a project they’re proud of has quickly become one of the most rewarding parts of my business.

I’m always dreaming up new ideas, creating new designs, and looking for ways to make embroidery accessible, enjoyable, and inspiring for everyone. Thank you for supporting my little (or maybe not so little anymore!) dream. Every order, class booking, message, and share genuinely means the world to our small family.

Lenore & Elora xo

Classes