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It can be tough being an artist.
Artists on average earn only $48,000, compared to an average of around $77,000 for everyone else. This massively impacts their lifestyles – some artists even forgo having children because of their financial constraints.
It isn’t a tiny problem. There are over 15,000 artists in NSW, and that’s just counting individual visual artists and musicians (e.g. not food artists like chefs or baristas, or garden artists like florists, or those who are unemployed).
It's tough making a living, hustling to get money from grants, prizes, and unpredictably selling the occasional artwork. Many artists turn to casual work to make ends meet. Many consider participating in the gig economy. But the biggest Australian marketplaces out there, like Uber and Airtasker, aren’t great for artists. Being creative people, the idea of being stuck in a car, repeating the same task of taking people from point A to point B or delivering food, while earning minimum wage (or less), can be rather demotivating. Assembling IKEA furniture or moving boxes on AirTasker arouses similar feelings, in some ways it goes against the very essence of what it means to be an artist. Not exactly ideal jobs.
At the same time, there’s strong (and in many cases, growing) interest in what these artists do – namely, arts and crafts. People (Australians in particular) are often looking for an artisan and unique experience, not something mass produced and commodotised – the personal and creative touch that artists can provide is exactly what’s being sought after. This is why international brands, pushing their one-size-fits-all products, like Starbucks and Gloria Jeans, struggle so much in Australia – locals often prefer the brews made by their neighbourhood baristas, with the special twists they provide to make that experience just a bit more special and relevant.
So why the disconnect?
How can we connect this interest with the huge pool of talented artists in our cities, who walk our streets and maybe even live next door?
Wouldn’t it be great if artists could do what they love, while earning more? Can’t the gig economy deliver our communities more meaningful and exciting jobs?
This is a huge opportunity, and forms an important part of our mission at ClassBento.
We empower creative teachers to earn hundreds of dollars per hour, while indulging in and sharing their passion. They don’t need to spend time on admin or on learning how to do marketing or website building, all of which can be hard for novices to learn and do well – ClassBento takes care of all of that. As many teachers would know, teaching is an incredibly rewarding experience. To be able to grant someone else the gift of skills and knowledge, to broaden their perspectives and to bring a smile to their face, is incredibly gratifying and even therapeutic.
Teachers can do it to their schedule, only teaching when they want to, at places convenient to them, whether that’s at their home, their shop or studio, or at the student’s location. Thanks to the ubiquity of services like AirBNB and Uber, most Australians are now comfortable with the idea of letting a complete stranger they’ve never met before provide them with a personal service.
With this additional income stream, we hope that teachers can improve their quality of life, and to keep doing what they do best. Through this, they’ll be preserving our culture and traditions while also taking art to new levels, helping us to question our thinking and how we view the world around us.
With more creative teachers and classes available locally, we hope that everyone will reconnect with their communities, and keep themselves socially and mentally active, thus keeping problems like burnout and dementia at bay.
ClassBento will continue to grow its presence to spread the love, and will keep investing into ensuring that the ClassBento platform is the world’s best for discovering and booking fun workshops, and also for teachers to easily earn and manage their classes. It’s a long and exciting ride ahead and we can’t wait to see what tomorrow brings.
If you’re a teacher, we can’t wait to see what you can do – sign up today and start doing more of what you love. For everyone else, check out our wide range of workshops, and give back to your community.
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