A popular fashion company wanted to reinvigorate its brand, and launched a youthful campaign, with a Cuban theme, supported by a prominent singer and performer.
To bring the campaign to life in Sydney, the brand designed an offline activation, inviting brand VIPs, influencers and press to Pitt Street Mall.
A highlight of the event was ClassBento’s custom jewelry stand, where guests could custom order personalized earrings that fit in with the Cuban feel. There was a wide variety of beads and bangles to choose from, so the guests had plenty to spark their imagination – it was a nice avenue for them to indulge in their creativity. ClassBento’s teachers whipped up the earrings from their base components on the spot, and the guests could participate in the jewelry making if they liked. Our teachers know how to work a crowd, and kept the group engaged and buzzing.
The jewelry was unique, authentic, designed specifically for this event, and of course, lots of fun to wear and share-worthy, and a nice way to remember the night by.
Looking for an idea for your next marketing activation? Get in touch, and we’ll help find the right teachers to help you stand out and make it memorable.