Classes: Cake Decorating

Women-owned

I'm Emma Townsend, and I have been making cakes in Sydney's inner west since 2011.

It started with second place. Annandale North Public School ran a cake competition, I came second, and I was just annoyed enough to go and learn how to do it properly. I already had years in food behind me, starting out in my parents' cafe, so I booked a cake decorating course on a whim. That turned into cakes for friends, then competition work, then someone handing me money for a birthday cake. Fifteen years and a few thousand celebrations later, here we are.

For most of that time I worked out of my home kitchen. In 2024 I moved into a proper studio at 689 Darling Street in Rozelle, hired my first employee, and put my name on the window. To say I had a huge amount of anxiety would be an understatement! It is still the best decision I have made.

These days I am probably best known for two things: custom cakes for kids, and a Christmas cake that has converted a lot of committed pudding people.

Teaching is the part I did not expect to love as much as I do. I run my masterclasses for eight people at a time, in the studio, with a glass of bubbly going. You make Swiss meringue buttercream from scratch, stack and fill a three layer cake, and learn the vintage Lambeth piping that keeps turning up on wedding cakes. Then you take the whole thing home and eat it, which I think beats a paint and sip canvas.

No experience needed. Genuinely. Most people arrive convinced they don't have steady hands, and most people leave holding something they are quietly proud of. That moment is why I keep running them.

I want to develop people, not just teach them a technique. Come and make a mess with us.

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