Erica Genda

Senior Content WriterMeet Erica, the compassionate Senior Content Writer at ClassBento! With a passion for wellbeing, creativity, and encouraging people to be their authentic selves, Erica joined ClassBento in 2026. Her mission? To create content that focuses on social wellbeing and creative experiences that help people ignite their unique spark. Erica is a softie for heartwarming or uplifting stories as well as informative pieces that can expand the mind and help her or others learn more about the world. On any given day, you’ll find Erica vetting and optimising class listings so they can reach the right people and give the teachers the attention their classes deserve. Additionally, she writes helpful, joyful content she hopes will inspire people to embrace a love of learning and trying something new! Through utilising Search Engine Optimisation (SEO) strategies and her seven years of writing experience, Erica hopes to help more Australians discover the benefits of arts and crafts. When she’s not at her desk, Erica loves curling up on the couch with a good book, finding the closest bush track to walk, writing fantastical stories, and spending time with her family. She’s also never opposed to trying a new restaurant, setting up a beach picnic, or getting back into her many creative hobbies. Her favourite crafts to revisit are digital art, painting, hand-building, baking, and needle felting.Career StoryAfter completing a Bachelor of Arts (Major in Writing) at Macquarie University, Sydney, Erica started her professional experience writing for an online lifestyle magazine. During her time there, she covered topics on travelling, food, and social experiences. She then shifted across to a couple of bid-writing roles within a range of industries, from construction to IT to human resources. During this time, Erica grew from a bid and content writer to a content and social media executive, where she created digital content for human resources companies while expanding their social reach and connections over five years. Erica took care of digital content planning, creation, and distribution, focused on the human experience in the workplace and professional fields before taking some time off to lean into being a full-time mum. In her time away from professional work life, Erica is a published fiction author and intends to continue writing and publishing books in the future.