Laine Fullerton

Head of Content and Production

As Head of Content and Production, Laine brings a rich background in storytelling across journalism, television production, podcasts, and digital media to drive unique content at ClassBento. Joining the team in 2019, prior to ClassBento's expansion into the UK and US, she has played a key role in supporting the business through significant growth. Day-to-day, she leads her team in crafting captivating class listings, sharing heartwarming community stories, and implementing SEO strategies that connect people through the joy of hands-on, creative experiences.

What Laine brings to ClassBento

10+ years of writing experience, including over 6 years driving content growth at ClassBento.
A Bachelor of Communication (Journalism) from the University of Technology, Sydney (UTS).
Extensive storytelling expertise across multiple formats, having worked on SBS’s Insight, BBC’s Mastermind, and interview-led podcasts.
Published journalism across major outlets including Travel Weekly, Mamamia, B&T, and WILD Magazine, covering self-development, women’s health, and travel.
Hands-on enthusiasm for the platform, having taken over 40 ClassBento workshops to explore new skills and crafts.
A well-rounded approach to community engagement, combining SEO strategy with human-centered narrative storytelling.

In Laine's words

I’ve always called Sydney home and feel lucky to have explored so many different sides of the city. I lived on acreage during the Covid years, traded farm life for the buzz of the Inner West and now enjoy the beach lifestyle down in the Shire.

I live with my husband and our two dogs, who keep us very busy! Outside of work, you’ll usually find me seated behind the potter’s wheel making not-so-perfect ceramics, practising yoga or Pilates, exploring new cafés and restaurants, or roller-skating around the neighborhood.

About me

I’ve worked across podcasts, publishing, travel journalism, television and content marketing throughout my career.
I’ve interviewed inspiring women, audience members and a wide range of interesting people as part of my work in storytelling.
I love trying new things, which has taken me from journalism to television production and now creative experiences at ClassBento.

Top weekend activity

It depends on the season and my mood! If the sun is shining, I love heading out for a multi-day hike and escaping into nature. For a slower weekend, you’ll find me exploring local artisan markets, discovering new cafés, finding hidden gems or enjoying a good coffee and pastry.

Favourite craft

Pottery. The tactile nature, the mess, it always draws me back. I’d also love to try making my own sourdough one day. It might not be a traditional craft, but there’s definitely an art to it!

3 top tips to recharge and unwind

Take a break from your phone. Or at least log out of social media. It seems like such a hard thing to do, but I promise it feels amazing and you’ll start craving a digital detox more often!
Go for a walk. Sometimes the simplest things never fail: fresh air, sunshine and movement should be a go-to remedy.
Write it down. Journalling or making a list can help clear your mind and make things feel less overwhelming.

3 top tips for embracing creativity

Don’t compare yourself to others. Nothing kills creativity more than trying to fit into someone else’s mould.
Don’t put too much pressure on yourself. Creativity is supposed to be fun!
Seek out inspiration. Yes, Pinterest is great, but don’t forget to go outside and try to spot patterns, textures and details you’d normally never pay attention to. Once you start looking, you’ll realise it’s everywhere.

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Laine's stories